= on the other hand ; on the other side ; on the flip side ; on the flip side of the coin ; on the other side of the coin. Ex: The nature of the information, on the other hand, may determine its inclusion in a special collection of statistics or quick reference materials. Ex: On the one side is 'high culture' catering for the intellectual elites, on the other side is 'mass culture' catering for an undiscriminating mass audience of 'consumers'. Ex: On the flip side, jaywalking laws really are absolutely ridiculous anyway. Ex: On the flip side of the coin, Muslims burn bibles in Muslim countries without fear of retaliation. Ex: On the other side of the coin, the granting of a right also means the possibility of obligation.